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CLARKSVILLE, Ind. (AP)--Rose Will Monroe, who played Rosie the Riveter, the poster girl for women joining the workforce during the Second World War, has died at age 77. Monroe, who died last Saturday, was working as a riveter building B-29 and B-24 military airplanes at the Willow Run Aircraft Factory in Ypsilanti, Mich., when she was asked to star in a promotional film about the war effort. She also was featured in posters. Her role became synonymous with thousands of women who took defence industry jobs, working factory positions usually held by men. They found Rose and she was a riveter and she was the one who fit the profile for the Rosie the Riveter song," her daughter Vickie Jarvis said. Unlike many "Rosies" who returned to the kitchen after the war, Monroe kept working. She drove a taxi and operated a beauty shop. Rose also started her own construction firm in Indiana called Rose Builders. It specialized in high-quality custom homes.