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EXCLUSIVE
* We Wore What x Joe's Jeans is the denim company's first official influencer product collaboration.
Joe's Jeans is entering influencer territory.
The denim company has tapped Danielle Bernstein of the fashion blog We Wore What for its first influencer product collaboration. The partnership includes the creation of a new silhouette, aptly titled "The Danielle," that comes in a high-rise, vintage-inspired straight-leg style designed from scratch by Bernstein.
"I've always loved wearing high-waisted jeans, but could never find a pair that was high rise enough to my liking, but also flattering on the hips, legs and butt," said Bernstein, who met the Joe's team at a brand activation last...