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European consumers' interaction with marketing emails increased significantly in 2004 compared to the previous year, according to ad solutions company DoubleClick.
Its 2004 email benchmark report claims that click-through rates (CTRs) in the region grew from 9.8% in Q4 2003 to 11.3% in Q4 2004.
Despite high CTRs in Europe, the Middle East and Africa (EMEA), North American consumers appeared...