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At first glance, ABC affiliate KAIT-TV might seem to have the Jonesboro, Ark., market all locked up: It's the only TV station in town. But first impressions can be deceiving, says Clyde Anderson, general manager of the Liberty Corp.-owned station, and that's because the market is heavily cabled.
With cable penetration of 66% in the seven-county DMA, 77% in the metro area and 79% in Jonesboro's home county, KAIT-TV faces competition on the basic tiers alone from CBS and NBC affiliates in Memphis, Tenn., and Little Rock, Ark.; the ABC station...