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New leader steams forward in Chattanooga
Like that huffing and puffing choo-choo made famous by Glenn Miller, WTVC is pulling ahead in Chattanooga. Growing its market share slowly but surely over the last five years, the ABC affiliate had a May sweeps to celebrate, winning total day ratings, primetime, evening and late news to challenge WRCB for the revenue lead. VP/General Manager Mike Costa says the leaderboard shakeup reflects the Freedom-owned station's hard-hitting philosophy. â[euro]oeWe take an investigative approach and dig deeper,â[euro] he says. â[euro]oeWe focus on the newsâ[euro]"it's not a lifestyle product.â[euro]
Known as the â[euro]oeScenic City,â[euro] Chattanooga is located just above the Georgia border, with the Tennessee River flowing through the heart of the DMA. That contributes to the market's outdoorsy charm; hikers and boaters abound in the region. The riverfront area is being revitalized, locals and tourists alike drawn to...