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As if CBS didn't have enough problems covering the Nagano Olympics, an internal memo from the news division leaked last week in which 48 Hours correspondent Roberta Baskin accused CBS News of going soft on major Olympic sponsor Nike. Baskin alleged that CBS was concerned that examining the sports-apparel maker's labor practices could jeopardize millions in advertising for the network.
The accusation shocked higher-ups at CBS News, who vehemently denied the charge. "It's amazing, ludicrous and totally baseless," said CBS News President Andrew Heyward.
In the memo, which circulated in the...