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A Marion, Ind., UHF station has learned the value of courting, with suitors representing up-and-coming networks battling to win the favor of seller IMS Broadcasting LLC.
UPN owner Viacom jumped in as a last-minute bidder for the WB affiliate WNDY-TV Marion, Ind./Indianapolis last week, buying the station (on ch. 23) for $34.99 million (see "Changing Hands," page 43).
The final deal was struck just days after a draft sale contract was written to assign the...