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Hundt wants 60 seconds of PSAs a night from each network
Television networks should set aside 60 prime time seconds each night for public service announcements (PSAs), Reed Hundt says. And good advice from the network stars doesn't count.
The FCC chairman took aim at the state of PSAs last week during a closeddoor speech to the Association of National Advertisers. Echoing earlier remarks, Hundt criticized declines in the time that networks devote to promoting good causes.
But this time he suggested that the networks adopt a proposal by Ad Council Chairman Alex Kroll to devote one prime time second a night for every million children in the U.S. That adds up to 60 seconds per night.
"Wouldn't that be a small price to pay for the use of the public spectrum-particularly after the broadcasters have received the free use...