Content area
Abstract
Comparing TV commercials from the 1950s/early 1960s to commercials from the 1980s, Allan and Coltrane explored the issue of how much, if any, change has occurred in gender images in the commercials.
Details
Title
Gender displaying television commercials: A comparative study of television commercials in the 1950s and 1980s
Author
Allan, Kenneth; Coltrane, Scott
Pages
185-203
Publication year
1996
Publication date
Aug 1996
ISSN
03600025
e-ISSN
15732762
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
225384684
Copyright
Copyright Plenum Publishing Corporation Aug 1996