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Name: Rich Weissman.
Organization: The Database Marketing Agency Inc.
Title: Founder, president and CEO.
What we do: Develop and process database systems for banks and credit unions throughout the United States. We act as our client's outsourced database agency, providing full-service support.
Education: Bachelor's degree, New York University, social sciences, with a focus on statistical research. Master's degrees, New York University, sociology and psychology Ph.D. coursework, New York University in quantitative analysis and statistics. Post-graduate, Stanford University, marketing management program.
Residence: Portland.
BUSINESS PHILOSOPHY
Essential business philosophy: Give your clients far more than they expect.
Best way to keep competitive edge: Listen to your clients, ask your prospects what they want, watch every step your competitors take and attend industry events. As a speaker at many national conferences, I'm able to listen in to what the other speakers have to say, and glean the most up-to-date information on industry trends.
Guiding principle: Strive to create lasting one-on-one relationships with contacts. In business and in life, it's ultimately about relationships with people.
Yardstick of success: What our clients have to say about DMA...