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45-6277 HF5415 2007-17287 CIP Gilmore, James H. Authenticity: what consumers really want, by James H. Gilmore and B. Joseph Pine II. Harvard Business School, 2008 (c2007). 299p index afp ISBN 1591391458, $26.95; ISBN 9781591391456, $26.95
Gilmore and Pine (cofounders, Strategic Horizons LLT) address the important concept of being authentic in a...
