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42-3526 HD69 2004-42466 CIP Ries, Al. The origin of brands: discover the natural laws of product innovation and business survival, by AI Ries and Laura Ries. HarperCollins, 2004. 308p index ISBN 0060570148, $24.95
Unquestionably, this is the definitive book on branding. The authors have long and successful careers as marketing consultants and authors (e.g., The Pall of Advertising...
