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Abstract

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Justo VILLAFAÑE, Madrid, Ediciones Pirámide, 2004.

Details

1009240
Identifier / keyword
Reputación; publicidad
Title
La buena reputación. Claves del valor intangible de las empresas
Author
Rey, Juan
Publication title
Questiones Publicitarias; Bellaterra
Issue
9
Pages
151-155
Publication year
2004
Publication date
2004
Section
Reviews
Publisher
Universitat Autonoma de Barcelona, Servei de Publicacions
Place of publication
Bellaterra
Country of publication
Spain
Publication subject
Advertising And Public Relations, Business And Economics--Marketing And Purchasing
ISSN
11336870
e-ISSN
19888732
Source type
Scholarly Journal
Language of publication
Spanish
Document type
Book Review
Publication history
 
 
Milestone dates
2017-08-08 (Submitted); 2004-07-31 (Issued); 2017-10-06 (Modified); 2004-07-31 (Created)
DOI
https://doi.org/10.5565/rev/qp.178
ProQuest document ID
2258143444
Document URL
https://www.proquest.com/scholarly-journals/la-buena-reputación-claves-del-valor-intangible/docview/2258143444/se-2?accountid=208611
Copyright
© 2004. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.
Last updated
2019-07-16
Database
ProQuest One Academic