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Marketing Management: Millennium Edition by Philip Kotler. Our Price: $96. Hardcover 751 pages 10th edition (July 19, 1999). Published by Prentice Hall. ISBN: 0130122173.
This tenth edition offers an opportunity to look back at the past as well as forward to the future, to retain the best of what was as well as to focus on what will be. This new edition reflects a major effort to feature the marketing ideas, tools and...
