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ABSTRACT
ASEAN Economic Community (AEC) brings both positive and negative consequences for the countries in Southeast Asia. There are several benefits for ASEAN countries: decreased transportation costs, reduced telecommunication costs, increased number of Internet users, more easily and quickly obtained information, and increased investment and employment. Sukamulya is the center of the doll manufacturing industry in Bandung. Sukamulya also has an impact on AEC. The research method used is a systematic mapping study and SWOT analysis. Sukamulya Doll Village has great potential to contribute greatly to the growth of the creative economy in Bandung City.
Keyword: Competitive Advantage, Creative Industry, Method Systematic Mapping Study, SWOT Analysis, Craft, Sukamulya Doll Village.
1.INTRODUCTION
Competitive advantage is the advantage over competitors that can be obtained by offering consumers greater value, either by lowering prices or by providing greater benefits and services (Porter (2001)). According to Barney and Clark (1991) in the Resource-Based Theory: Creating and Sustaining Competitive Advantage: Sources of competitive advantage include resources that cannot be imitated and have no substitutes. The resource includes all assets, capabilities, organizational processes, company characteristics, information, knowledge and so on that are in the control of the company to implement strategies so as to achieve goals effectively and efficiently (Barney, 1986; 1988; 1991; 1996; 2001 )
To understand from the competitive advantage perspective, researchers conducted a systematic mapping study. This study is a literature review that uses systematic mapping study (SMS) on competitive advantage. Although there are several literature reviews related to the competitive advantages carried out in Indonesia (Handayani et al., 2013; Napitupulu et al., 2013; Susanti et al., 2015 ; Ginting, 2015; Roostika et al., 2015; Widodo, 2015; Tjahjaningsih et al., 2016; Rufaidah, 2016; Ismail, 2016; Sulistyo et al., 2016; Samsir et al., 2017; Budiarto et al., 2017; Mustofa et al., 2017; Lukiastuti et al., 2017; Ardyan et al., 2017), only a few discussed specific systematic mapping studies (SMS) regarding competitive advantage (Kahkonen & Smolander, 2013). Thus, the aim of this study is to provide existing literature maps to achieve results that are useful for practical use and also for academics to identify future research gaps (Akkermans, Bogerd, & van Wassenhove, 2003).
In Indonesia, creative economy has the potential of providing a significant economic contribution because it creates...