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Parsippany-based Zoetis Inc. announced on Monday it entered into an agreement to acquire Platinum Performance, a privately held, nutrition-focused animal health company.
Platinum’s premium nutritional product formulas and approach to the field of scientific wellness for horses, dogs and cats will further strengthen and diversify Zoetis’ portfolio in the equine and pet care markets.
Financial terms of the transaction are not being disclosed, Zoetis said in a press release.Platinum Performance will operate as a wholly-owned subsidiary of Zoetis and continue doing business from its Buellton, Calif., headquarters.
The expansion in nutritionals aligns well with Zoetis’ increasing focus on health and wellness as part of the continuum of animal care, which spans from prediction and prevention...