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Perfecting the art of capturing the consumer in transit
Airport retailer Hudson Group has partnered with consumer electronics accessories supplier Belkin to open a Belkin-branded storefront in Los Angeles International Airport (LAX) Terminal 6 - the first brick-and-mortar store for Belkin in an international airport. The store opened just at the onset of the busy summertime travel season, which LAX officials predicted would see a record number of passengers making their way through the airport.
The walk-in store, around 200 square feet, features a charging station as well as Belkin's lines of tablet and smartphone accessories, including chargers, cables and screen protectors. Beyond Belkin's core products like chargers and cables, "we will feature their connected-home products like the Netcam Wi-Fi camera - which someone can use to look at their cat while they're in China to see what's the cat doing. That...