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- Scholarly Journal
Product placement 2.0: “Do Brands Need Influencers, or Do Influencers Need Brands?”
Venus, Jin S; Aziz, Muqaddam.
Journal of Brand Management; London Vol. 26, Iss. 5, (Sep 2019): 522-537.
DOI:10.1057/s41262-019-00151-z

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