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On Monday, the legal team for Virgil Abloh‘s luxury brand, Off-White, filed a lawsuit in Los Angeles to protect some of its most iconic “trademarks”—in this case, the red zip-ties and quotation marks that have come to be associated with both Abloh and his brand.
The suit was filed against Rastaclat, a brand that produces shoelace bracelets, and its retail partners, including Zumiez, Finish Line and Amazon. Off-White’s legal team claims that Rastaclat and its partners knowingly sold infringing products to consumers which resulted in a “substantial monetary loss and irreparable injury.”
“By these dealings in infringing products, the defendants have violated Off-White’s exclusive rights in the Off-White Marks, and have used marks that are confusingly similar to, identical to and/or constitute...