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VIRAL LOOP: FROM TWITTER TO FACEBOOK, HOW TODAY'S SMARTEST BUSINESSES GROW THEMSELVES
BY ADAM L. PENENBERG
Mention the term "viral expansion loop" to the average person and you will likely receive a look of confusion. Mention it to almost anyone in Silicon Valley and heads will nod in understanding. It is not because the concept behind viral loop is knowable to only those entrenched in a secret internet society; it is...
