Content area
Full Text
When Marketing decided to look into the world of online promotions, we had no idea what we'd find. Major marketers, media outlets and even some interactive shops and ad agencies have been gaining a foothold on the World Wide Web for quite some time--but what does that mean for promotion marketing?
There's no doubt that adding a promotional element to a Web site can help achieve the all-important interactivity that marketers need to initiate a relationship with online consumers. Companies like Bayshore Trust, which conducted an online scavenger hunt with seven partners on the Web (Marketing, Dec. 4/95, p. 2), have already done that
But the future of online promotions goes far beyond...