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Canadian marketers can learn from US counterparts, who spend significantly more on advertising per Internet user.
Online advertising has come of age in the United States.
Next year, 181 million Americans will go online at work or at home, according to eMarketer estimates, and marketers will spend as much as $11 billion to reach them.
By contrast, Canada's online population will number 18.4 million, and marketers will spend $164 million in 2005-or only about 15% of what US advertisers...