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"Hi, it's me again with my Bits & Bites..."
Without going any further, many can already picture the television commercial-the man behind the fence, the dog, the ultimate snack mix. The first Bits & Bites spot hit the airwaves in the 1970s and appeared through the '80s and '90s until 2001. And while the spot hasn't aired continuously over the years, the voice, the characters and the message are still highly memorable to consumers.
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Launched in 1966, Bits & Bites snack mix is currently one of the top selling snack mixes in the variety snacks category, according to Nielsen Media Research of Markham, Ont., but over the last three years an increasing number of competing products have entered the market. As a result, there's a need to stay ahead of the game. With so many new choices available for snack mixes, how can we remind consumers that Bits & Bites snack mix offers the perfect blend of taste and textures? A challenge was put forth to agency FCB Toronto to...