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After five years with Holmes & Lee of Toronto, The Weather Network is moving its account to BOS in Montreal. Rick Ridgeway, senior vice-president and general manager of The Weather Network, confirmed that Bos would take over creative and media for the network, but was unable to elaborate on the decision. The Weather Network spent $334,700 on measured media advertising in 2002, according to Markham, Ont.-based Nielsen Media Research. Holmes & Lee president John Lee says the decision was a surprise. "We did a lot of nice work for a long time and we stand by the product and we stand by the results." In addition to winning a number of awards for The Weather Network's outdoor ads, the agency says it helped grow the network's daily audience by 60% and morning audience by 90%. "On a very small budget, we made them famous and rich. Other than that we're not sure what we could have done for the brand," agency creative director and chair Peter Holmes said in a statement. Lee said that while TWN has never been a major account for the agency, it helped the shop demonstrate how strong outdoor creative can drive results.