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Slowly but surely, Uber wants to deliver everything—and cargo is next up.
The tech-savvy transportation company quietly launched Uber Freight, essentially its own “Uber for trucking” division.
The move follows the company’s acquisition of driverless trucking company Otto announced in August. Otto’s aim had been to create self-driving kits that freight networks could install into trucks on their own, but it was also itching to build an Uber for trucking marketplace, Business Insider reported.
In just four months, that goal has been realized and Otto and Uber are soft launching their own trucking business.
“Uber’s decision to compete with the dozen ‘Uber-for-Trucking’ companies isn’t a surprise,” Dr. Zvi Schreiber, CEO and founder of...