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Dubai’s Vogue International Agency is ramping up its presence in Africa, and founder and CEO Siddarth Sinha has declared the continent the future of manufacturing.
“I’m certain of that,” he said at the latest Sourcing at Magic trade show in Las Vegas, where Vogue’s manufacturing arm, Velocity Apparelz, exhibited as part of the African pavilion. “But it will collapse if it grows too fast.”
Production recently started at Velocity’s new plant in Mekelle in northern Ethiopia and the facility is slated to officially launch in May to coincide with its first shipment. “Most people don’t want to touch [Mekelle], but we’ve gone in...