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There's a small rearrangement of the editorial furniture on the page this week. Our esteemed editor is on holiday, the lovely Ms Beale steps up to the column above to fill in for her and, like a faithful old retainer, I am brought back from pasture to fill in below.
Talking of faithful old retainers, Cheltenham & Gloucester has finally put to sleep an ad of eight years' standing, the one in which the little diver boy swims around the Red Sea while monks, as tends to be their wont, chant: "Adiemus, adiemus tra la la." Eight years! In advertising terms that's almost pre-historic. While we're talking pre-history, nostalgia buffs might like to know that the ad was made by K Advertising (the former KHBB), a shortlived entity subsequently subsumed into Saatchi & Saatchi, where C&G has stayed as if for gotten-a bit like K, infact.
Anyway, thank Christ the little diver boy is gone. In all the times I saw it, including as recently...