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Vauxhall Zafira | Vauxhall Zafira
Credits
Project Vauxhall Zafira
Client Peter Hope, integrated marketing manager, Vauxhall
Brief Launch the redesigned Zafira
Creative agency Lowe London
Writer Tom Hudson
Art director Lee Goulding
Planner Karen Waring
Media agency Initiative
Media planner Steve Pople
Production company The Paul Weiland Film Company
Director Paul Weiland
Exposure National TV
The lowdown
Vauxhall is relaunching the Zafira and has resurrected the "little dad" characters from its previous ads.
This time they are joined by Amir, their new neighbour, who owns a new model Zafira. Amir gives the boys a guided tour of the car, pointing out its new features.
The ad ends with a stressed actual parent dropping the contents of a removal box. Echoing typical parental language, the little dads comment that "it's been a long day" and that "they're tired".
Vauxhall sold 26,723 cars in June and is now the UK's leading car brand, with a market share of 14.9 percent.
Sony Ericsson K750i | Sony Ericsson K750i
Credits
Project Sony Ericsson K750i
Client Catherine Frankcom, marketing manager, Sony Ericsson
Brief Launch the K750i
Creative agencies Bartle Bogle Hegarty, Good Technology
Writer NicoTatarowicz
Art director Zak Loney
Planner Heather Alderson
Media agency MEC Global
Media planner Mike Beecroft
Production companies BSkyB, Serious Pictures
Director Ivan Bird
Exposure...