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QMS INC. IS TAKING an aggressive stance in the printer market with the introduction of a sub-$5000 color laser printer and the launch of a channel program in which the company will move from regional to national distribution.
Earlier this month the company introduced the Magicolor LX, a color laser printer that is priced at 30 percent less than competitive products from Hewlett-Packard Co., Xerox Corp. and Tektronix Inc.
The $4,999 QMS printer offers a resolution of 600 dots per inch; it prints monochrome at 12 pages per minute and color at 3 ppm to 6 ppm, said the company.
The Magicolor LX is based on a 33MHz RISC processor and includes a...