Content area
Full Text
Creative Labs PC-DVD Encore Dxr2 Price: $300 Warranty: 1 year Distributors/Integrators: Amax, Comstar, D&H Distributing, Ingram Micro, liuski, Merisel, MicroAge, PC Wholesale, SED, Synnex, Tech Data Authorization Requirements: None Model Number: MK 5001 Creative Labs Inc. Milpitas, Calif. (408) 428-6600 (800) 998-1000 www.soundblaster.com
The CRN Test Center gave its Editors' Choice award to Creative Labs for its PC-DVD Encore Dxr2 DVD upgrade kit. Speedy and simple to install best characterize its technical attributes; profitable and strategically strong describe its channel programs.
The vendors in this review realize they face a market saturated with CD-ROMs. Purchasers are less than excited about everincreasing read speeds and are somewhat confused about the benefits of DVD-ROM. Creative Labs is taking these concerns head-on by focusing on the chief benefits of the technology: video and storage.
Creative Labs is positioning its DVD offerings around these two concepts with a mix of evangelism and training for VARs. Its move to push aggressively into governments and corporations will have long-term benefits to the reseller. The company also deserves credit for working to align DVD manufacturers, developers and resellers together to create content. As orphaned Betamax owners know all...