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Do you have the right product mix? Before you answer that, let me suggest the answer is unequivocably no. You may have the right product set for a moment in time, but customer requirements are forever changing, and you need to be ahead of the satisfaction curve.
There is no way to accomplish that other than to constantly evaluate new products that can offer you and your customers new opportunity to leverage technology. You need to look beyond the traditional vendor set, and that takes work.
This is something that used to happen all the time in the early days of the industry when no single company dominated any category. It's also the key to better margins and innovation.
Traditional vendors are just that, traditional. They tend not to be the most innovative. They are more concerned about protecting their turf than staking new ground. Hewlett-Packard in the printer space is an exception here. Most...