Content area

Abstract

Rapid expansion of online business has engulfed the GCC region. Such expansion causes competition among business entities, causing the need to identify the factors that the customers use to choose a suitable mobile business application. Instead of just focusing on the visitors/users of the application, a shift in focus towards transforming casual customers to loyal customers is needed. The IS Success Model, whose main constructs are Information Quality, Quality Systems, Service Quality, User Satisfaction, Intention to Use and Net Benefits, includes diversified indicators along with their measures. This research considers User Satisfaction, Intention to Use and Net Benefits constructs as it is, but modified System Quality, Information Quality and Service Quality constructs based on previous state-of-the-art literature. The developed theoretical model was further tested surveying 803 GCC participants. Responses were analyzed using exploratory and confirmatory factor analysis. Study reveals the significance of Service Quality (consisting of M-loyalty Building, Customer Chat and feedback, Help and technical support, and Credibility and Reliability Build) over Information Quality and System Quality, impacting the importance of User Satisfaction over the other constructs.

Details

1009240
Title
A Conceptual Framework for Successful E-commerce Smartphone Applications: The Context of GCC
Publication title
arXiv.org; Ithaca
Publication year
2019
Publication date
Aug 17, 2019
Section
Computer Science; Mathematics
Publisher
Cornell University Library, arXiv.org
Source
arXiv.org
Place of publication
Ithaca
Country of publication
United States
University/institution
Cornell University Library arXiv.org
e-ISSN
2331-8422
Source type
Working Paper
Language of publication
English
Document type
Working Paper
Publication history
 
 
Online publication date
2019-08-20
Milestone dates
2019-08-17 (Submission v1)
Publication history
 
 
   First posting date
20 Aug 2019
ProQuest document ID
2276712038
Document URL
https://www.proquest.com/working-papers/conceptual-framework-successful-e-commerce/docview/2276712038/se-2?accountid=208611
Full text outside of ProQuest
Copyright
© 2019. This work is published under http://arxiv.org/licenses/nonexclusive-distrib/1.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.
Last updated
2019-09-16
Database
ProQuest One Academic