Content area
Full text
PUBLIC RELATIONS
If you want to start a ruckus, just say press releases are dead in a room full of marketers. It is a debate that has been raging since the dawn of time and we've heard people sounding the death knell of PR more times than we can count. After all, they say we live in an age where media is fractured between many sources and you can gain any information you want in an instant, so certainly the press release is a tired, worn out, obsolete relic of the past, right?
Wrong - dead wrong.
The truth is, the world of public relations changes, as do the tools and how we use them. It was not long ago, at the advent of the Internet, when people were addicted to press releases in the way Millennials are addicted to their smartphones, and would distribute horrifically amateur, link-stuffed, SEO-saturated press releases through every source possible. Those days are gone, and we are all much better for it.
The press release, however, is far from dead. It has just evolved. Even better for the...