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RESUME
Name: Noel Lee.
Title: Head Monster and CEO.
Company: Monster Cable. The Brisbane-based manufacturer of high-performance cables that connect audio/video components for home, car and professional use as well as computers and computer games.
Background: Lee was a laser-fusion design engineer at Lawrence Livermore Laboratory (as well as an audiophile and professional drummer) until 1979 when he founded the company.
Education: Cal Poly, engineering. Graduated "too long ago."
Residences: Las Vegas and San Francisco.
BUSINESS PHILOSOPHY
Essential business philosophy: Make our customers successful.
Best way to keep competitive edge: Look at what people are doing and find ways of doing it better.
Guiding principle: Know what we are and know what we're not.
Yardstick of success: Where we have added value.
Goal yet to be achieved: I can't think of any.
JUDGMENT CALLS
Best business decision: Quitting my job as an engineer and deciding to go into...