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RESUME
Name: Jon Rogers.
Title: President.
Company: Rogers Family Company, San Leandro, purveyors of gourmet coffee, tea and beer.
2002 revenue: Between $25 million and $50 million.
Number of employees: 105.
Year founded: 1979.
Source of startup capital: Rogers used $150,000 to buy a company out of bankruptcy.
Background: Rogers started his career at Vic's, and then served three years in the U.S. Army in Germany. In the 1960's and 1970's, be held various executive positions at Vic's, General Foods, and Revlon.
Age: 70.
Residence: Lafayette.
Web site: sfbaycoffee.com
BIG PICTURE
Reason for starting business: I got tired of working for people who were of limited intelligence or who would make decisions that were not in the best interests of the business, I also got tired of making numbers, which is stupid.
Hardest part of the decision. I'd been trying to do it for 15 years before I did. I'd always been looking for opportunities.
Biggest plus of ownership: Being in command.
Biggest drawback of ownership: Not having a corporate checkbook behind me and operating on a very...