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MSN, the leading website brand, is to benefit from the largest worldwide consumer marketing campaign ever undertaken by Microsoft, its owner.
The objective of the campaign is to build MSN into a global consumer brand with the recognition, prestige and value of Microsoft's core brands of Windows and Office.
The move comes as Microsoft struggles to retain its dominance in a world moving rapidly away from PCs and towards an explosion of Internet devices. The ambitious marketing drive is led by a $150m (pound 103.5m) global ad campaign that highlights the "ease of use" and benefits to consumers of MSN's Internet services and content. This...