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With reference to Matthew Patten's article on the TiVo ad zapper (MW October 5) there is a way to hit back at the zapper.And that is by virtual advertising.
Virtual advertising is now part of the advertising mix in live...
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- Trade Journal
Letter: Virtual ads will rival TiVo zapper
Marketing Week; London Vol. 23, Iss. 34, (Oct 12, 2000): P. 51.
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