Content area
Full text
Dyson Appliances has won the latest round in its advertising war with Hoover as the two companies prepare to do battle in the High Court over alleged copyright infringements.
The Advertising Standards Authority (ASA) this week called on Hoover to drop claims that its bagless Vortex model was "the most advanced vacuum cleaner on the market". The ASA also rejected a claim made in brochure and national press ads that...