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HMV, Oddbins, Superdrug and Lush are all beginning month-long mobile marketing campaigns this week.
The retailers are making use of location-based WAP technology offered by wireless marketing specialist Brainstorm.
With the exception of Superdrug, which will initially limit the service to its top 150 stores, HMV, Lush and Oddbins are using the service in all stores in the UK and Northern Ireland.
The technology...