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Procter & Gamble is understood to have made a complaint to the Broadcast Advertising Clearance Centre alleging that its rival Benckiser has plagiarised an ad created for its new L30m pan-European brand, Ace.
It has also emerged that the new Vanish advertising in the UK has been modified by M&C Saatchi after Benckiser secretly shifted the account out of Roose & Partners two months ago.
The Ace bleach detergent is P&G's first...