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Asda is gearing up to take on the major brands in laundry with the launch of an eco-friendly concentrated detergent called Tiny But Tough. The range will be introduced in store on August 27.
The detergent is being positioned to compete with Persil Small & Mighty, which was launched by Unilever in 2006, and sister brand Surf Small & Mighty.
Tiny But Tough is a range of 2x concentrated...