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* William Douglas McAdams, the medical advertising agency founded by its namesake in 1926, has agreed to be acquired by The Lowe Group, New York. The agency will be renamed Lowe McAdams Healthcare and will report to Marvin Sloves, vice chairman of the Lowe Group, a unit of Interpublic Group of Companies. This is the Group's first agency in the healthcare field.
The 70 year-old agency, with current billings of $170 million, likely has the longest run as an independent...
