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CINCINNATI -- Cataloger Organized Living recently opened its sixth store hereits easternmost unit.
The Lenexa, Kan.-based company also has stores in the Kansas City suburb of Overland Park, Kan.; the St. Louis suburb of Creve Coeur, Mo.; Scottsdale, Ariz.; Henderson, Nev.; and Las Vegas.
Organized Living is building a business based on one of the questions consumers ask most frequently today: What do I do with all of this stuff? According to United States Census Bureau figures, most Americans live in a dwelling with 5.5 rooms or fewer, and the No. 1 reason people designated for moving last was for more space.
In many homes, living rooms, family rooms, even kitchens are doing double duty today, often as home offices. While providing home storage products obviously is helpful to space-starved consumers, the hodgepodge available at most stores only offer a piecemeal solution to what can be a sweeping problem. Rather than finding more storage space in a room, consumers today often must tailor a room to storage considerations.
That's the market Organized Living targets.
The six-store chain is more than a place where consumers can pick up a few space-saving gadgets. The chain's associates are trained to help consumers design storage systems that help satisfy their particular home storage needs. Organized Living's slogan reflects the company's purpose: "Simplifying Busy Lives, One Room at a Time."
As the company's president and ceo Mark Ferrel has put it: "It is important to us that our customers feel they are coming to our stores not only for products, but also...