Content area
Full Text
Primary care launches, new assignments and top-notch talent round out a successful year
It has been a year of substantial growth for Sudler & Hennessey, according to the agency's US president Louisa Holland.
"We grew in terms of people and we grew in terms of clients," she tells MMaM. "It was a good year."
The Sudler & Hennessey network is comprised of full-service agency Sentrix; medical education companies IntraMed, Precept, Current Medical Directions, HealthAnswers Education and IntraMed West; sales training group HealthAnswers; digital units S&H Digital and Avenue-e Health Strategies and other managed market specialty groups.
Business wins came to a crescendo at the end of 2007, Holland explains. "I think we were four-for-four during the last couple of months of the year."
New S&H clients on the roster were: Novartis, Cephalon, Merck, Medtronic and Adolor while organic growth came from Boehringer Ingelheim, Allergan, Abbott, AstraZeneca and Bayer.
Holland is especially proud of S&H's recent involvement in the launches of Forest's hypertensive BiStalic and Abbott's dyslipidemia treatment Simcor.
"Those were big for us because primary care launches don't come around that often these days and having two at the same time is a big deal," she says.
Among S&H's accomplishments during the past year are the agency's growing focus on its own organization and the ways it needs to change in structure to continue to be successful.
"We need to really refocus our thinking and our deliverables around the client's brand challenges," Holland says.
And S&H has been on a hot streak as it comes off an early-2007 reorganization of its New York office. (The office is currently under the leadership of three managing partners-Daria Blackwell, Paul Giroux and Larry Lannino. Blackwell is responsible for digital, interactive, multimedia and multicultural offerings, Giroux handles strategic planning and managed markets and Lannino is handling expansion into Latin America.)
Another...