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PLANO - As a boy, Matt Lineback had the biggest and coolest Hot Wheels collection of any kid on the block. By age 6, he could name every car on the road.
Today, he still has the best collection of cars. At 34, Lineback is president and CEO of Lineback Enterprises, a luxury and exotic automobiles leasing company he started 11 years ago in Plano that has estimated 2002 revenue of $40 million.
"My sales strategy is not product-based, It's a consumerbased," Lineback said. "Because I have the ability to provide almost anything to my clients, what is most important to me is to provide the product that meets their needs."
Lease financing enables his clients to acquire cars using tax and interest rate advantages. Clients may acquire a brand new car on a fiveyear lease contract, but trade it in two years later for something else,...