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New merchandising initiatives and store openings arrive in time for holiday boom
MINNEAPOLIS - As Target prepares to open 49 new stores on Oct. 13, it is also firming up new merchandising initiatives going into the all-important holiday selling season.
Among the most prominent of those developments is its recently announced line of Woolrich home goods, which includes wintry bedding, blankets and home accents with a lodge-like flavor. The collection includes oversized down comforters, blankets, throw rugs, flannel sheets and decorative pillows, all in a color palette meant to invoke a mountain retreat, according to the company.
The Woolrich line complements Target's more traditional product lines, such as Waverly home and Eddie Bauer outdoor gear, proving that in spite of its "hip" branding initiatives, Target has not lost sight of the predominant home decor and style choices across most of the United States.
Indeed, Woolrich stands in stark contrast to Target's more contemporary, youth-oriented...