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BOISE, IDAHO - Dollar store fever has infected yet another company's merchandising strategy, with food and drug retailer Albertsons rolling out a promotional dollar-price-point program to all 2,500 of its stores across the country.
The concept, called "10 for $10 Mix or Match," offers a variety of branded and private label items in fresh foods, dry grocery and general merchandise. Promoted items change frequently and are featured in weekly advertising circulars. Albertsons tested the program for a year before expanding it chainwide in july.
"In recent years, consumers have voted in increasing numbers for the dollar store concept. Many of the products sold in these stores are the same products sold in food and drug stores. This trend was too strategic for us to ignore. With our size, buying leverage and shopping frequency, we felt we could continue to strengthen and differentiate our food and drug formats by giving customers exciting new values across a wide range of categories," said Larry Johnston, chairman, president and ceo at Albertsons, in a press release explaining the program.
This initiative by Albertsons joins a growing list of programs from large retailers trying to cash in on the dollar store craze. Wal-Mart has tested dollar-store sections, while Target recently decided to roll out its pilot "One Spot" dollar merchandise departments to most of its stores by this fall. As for supermarket chains, among those to...