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Digital health messaging company OptimizeRx Corp. in Rochester is purchasing East Rockaway, N.Y.-based RMDY Health, a software as a service platform for digital therapeutics products, for $16 million.
The acquisition expands OptimizeRx's (NASDAQ: OPRX) patient engagement platform by adding three client areas — including payers, medical device and medical associations, according to a Thursday news release.
The company's products help with a variety of communications between patients, providers and patients.
The RMDY Health platform also broadens the reach of OptimizeRx's network of...