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Christina Jones knows something about risk-taking. In 1989, while a junior at Stanford University, she cut back on her formal education to help launch Trilogy, a fast-growing software company best known for its Selling Chain sales and marketing application suite.
Now, just 26, Jones has traded in her Trilogy stock and is embarking on a new venture. This week she is launching pcOrder.com, an innovative Trilogy spin-off that hopes to revolutionize the way PCs are bought and sold. "We want to build a Sabre system for the computer industry," says Jones, who is the company's president.
Like the Sabre airline reservation system, Jones hopes, pcOrder will become an industrywide electronic commerce system. "I believe in the...