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1. Introduction
Change management is critical for the changing and dynamic business environment of today. It is considered as a critical organizational capability. Organizational change management (OCM) involves continuous assessment and renewal of an organization’s direction, structure and capabilities, in response to the changing demands of different stakeholders (Moran and Brightman, 2000). There is widespread recognition among leaders in most industries that the role of digital technology is rapidly shifting, from being a driver of marginal efficiency to an enabler of fundamental innovation and disruption (World Economic Forum, 2016). However, in order for companies to transition themselves to becoming a digital enterprise there is a need for investments in digital technologies (Wamba et al., 2017). As part of digital transformation, organizations go through changes in business models, operating models, human talent and skill requirements. It is critical to get a close fit between digital transformation strategies, IT strategies and other organizational and functional strategies (Henderson and Venkatraman, 1993).
In similar light, it is critical to recognize the importance of data to initiate the digital transformation process (Fosso Wamba et al., 2015). Past studies (Gehrke, 2012; Yaqoob et al., 2016) have indicated the positive impact of data analytics on the firm’s resources and business capabilities (Acharya et al., 2018; Akter et al., 2016; Davenport et al., 2012). Organizations start their journey for digital transformation by first defining their enterprise data strategy. The objective of this is to address key challenges and to support the strategic objectives of the organization (Wamba et al., 2017). In the digital age, informed, data-base decision making is one of the key competencies that determines organizational success and failure (Gaur, 2006). Typical components of companies’ enterprise data strategy include building a single and central source of truth for data with confidence in the data and information we use and present; operational and governance models that provide clarity on the roles, responsibilities and services; fostering a data-driven mind-set with focus on using data to identify where problems or opportunities are to allow to make better decisions; and ability to have an integrated view of data and information that provides insights at an enterprise level. All these components need a dedicated focus on managing the change and...